Our Story

Zendeux was created out of passion for data processes and an understanding of the dichotomy of business risk and opportunity.  The founders, Majd Izadian and Pete Anderson, developed the processes used at Zendeux to uncover risks and opportunities and produce efficiencies for companies like Cisco and Eli Lily.

Pete and Majd anticipated that data management was going to be critical for business leaders to make quality business decisions.  This drive for data-driven decision making means that the Zendeux team will use proven tools, like the Zendeux Data Management Framework ™ and Industry Data Management Audit ™ to reduce costs, improve data quality, create efficiencies, resulting in trusted data and trusted decisions.