Data Driven Marketing

Data driven marketing facilitates quality and accuracy for your data generated by market intelligence, lead generation, sales and market share.  As marketing data in these areas increases, your need for accuracy and quality is amplified. Market visibility starts with discovery of existing quality risks impacting analytics.

Because marketing data points and volume are on an upward trend and data lifecycles are shorter, informed decisions are needed quickly to go to market faster and meet stakeholder expectations.

Maximize your ROI

With a data management solution from Zendeux you’ll create opportunities in your market, lead generation, and sales that address your business intent and goals; by mitigating data quality issues you’ll enable full utilization of your data assets.

The Zendeux solution for Data Driven Marketing reduces your risk arising out of mismanaged data and leverages the Zendeux Data Management Framework, providing quality analytics for trusted data and trusted decisions. Implementation of the framework includes:

  • Increased visibility
  • Reduced costs
  • Increased lead conversion rate
  • More timely and accurate competitive pricing data
  • Enhanced market segmentation intelligence
  • Optimized product placement

The Zendeux Data Management Approach

Zendeux combines industry best practices with our collective experience solving numerous data management challenges. Our Zendeux Data Management Framework is specifically designed to quickly engage and gain consensus amongst key stakeholders, and rapidly advance the project from problem definition to solution implementation. The ZDMF has been successfully employed across a broad range of industries and business areas to implement effective data management solutions, including such Fortune 500 companies as Cisco, Ingram Micro, Yodlee, Huawei, Newmont Mining, and others.

Our Data Management consultants and specialists combine experience and the tools of the Zendeux Data Management Framework to quickly and accurately determine your current state, challenges to meet the business objectives, and a corrective course of action.  Our focus is quality alignment to contextual business intent.

Engagement Deliverables

Utilizing the Zendeux Data Management Framework, a Data Driven Marketing engagement provides a step by step process to fully discover sales data objectives in a well-defined project that produces immediate and actionable benefit to the business.

  • Identify current state risks and opportunities using the Industry Data Management Audit.
  • Engage stakeholders in Marketing and related areas to define business objectives that affect Marketing, its upstream, and downstream processes.
  • Create business consensus across Marketing, upstream, and downstream processes to define standard enterprise data definitions for master, transactional, and reporting data in Marketing.
  • Align Marketing data, systems, and processes to Marketing objectives and provide seamless data flow to other business processes outside of Marketing.
  • Reduce bottlenecks and operational costs in Marketing processes through data, systems, and process optimization.
  • Establish sustainable data governance processes, policies, and organization to ensure ongoing excellence in data quality in Marketing processes.
  • Empower business Stewardship and accountability in Marketing at executive and user levels.
  • Baseline and measure business data quality requirements in Marketing and establish data quality monitoring and mitigation as part of data governance duties in Marketing.