Data Driven Sales

Data driven sales is an integrated practice of driving sales operations and decision making based on trusted data to facilitate near real time sales analytics, quality sales reporting, and faster sales cycles. Bottlenecks in any sales processes can block customer satisfaction, competitiveness, or cross-sell opportunities, and therefore raise the cost of sales.

The ability to manage demand realization for products and services is a key driver augmented by your relationship management activity and access to competitive intelligence.   The best service before, during and after the sale is enabled by uncovering analytics hidden by data quality issues. Because demands are increasing for demand realization, customer satisfaction, forecasting, and other reporting, informed decisions are needed from near real-time analytics on a consistent basis .

Grow Revenue with Improved Sales Cycles

With a data management solution from Zendeux you’ll create opportunities in your sales operations, lead realization, and sales reporting that address your business intent and goals; by mitigating data quality issues you’ll enable full utilization of your data assets.

The Zendeux solution for Data Driven Sales reduces your risk arising out of mismanaged data and leverages the Zendeux Data Management Framework (ZDMF), providing quality analytics for trusted data and trusted decisions. Framework implementation includes:

  • Improved data usability in sales operations
  • Mitigated sales cycle data bottlenecks
  • Reduced cost of sales
  • Improved forecasting ability
  • Improved sales cycle
  • Improved customer satisfaction
  • Increase usage of analytics throughout the organization

The Zendeux Data Management Approach

Zendeux combines industry best practices with our collective experience solving numerous data management challenges. Our Zendeux Data Management Framework is specifically designed to quickly engage and gain consensus amongst key stakeholders, and rapidly advance the project from problem definition to solution implementation. The ZDMF has been successfully employed across a broad range of industries and business areas to implement effective data management solutions, including such Fortune 500 companies as Cisco, Ingram Micro, Yodlee, Huawei, Newmont Mining, and others.

Our Data Management consultants and specialists combine experience and the tools of the Zendeux Data Management Framework to quickly and accurately determine your current state, challenges to meet the business objectives, and a corrective course of action.  Our focus is quality alignment to contextual business intent.

Engagement Deliverables

Utilizing the Zendeux Data Management Framework, a Data Driven Sales engagement provides a step by step process to fully discover sales data objectives in a well-defined project that produces immediate and actionable benefit to the business.

  • Identify current state risks and opportunities using the Industry Data Management Audit.
  • Engage stakeholders in Sales and related areas to define business objectives that affect Sales, its upstream, and downstream processes.
  • Create business consensus across Sales, upstream, and downstream processes to define standard enterprise data definitions for master, transactional, and reporting data in Sales.
  • Align Sales data, systems, and processes to Sales objectives and provide seamless data flow to other business processes outside of Sales.
  • Reduce bottlenecks and operational costs in Sales processes through data, systems, and process optimization.
  • Establish sustainable data governance processes, policies, and organization to ensure ongoing excellence in data quality in Sales processes.
  • Empower business Stewardship and accountability in Sales at executive and user levels.
  • Baseline and measure business data quality requirements in Sales and establish data quality monitoring and mitigation as part of data governance duties in Sales.